The quiet setting was one reason the town was chosen in for Seiko operations, said Yoshiaki Hayashi, managing director of the local operation, Morioka Seiko Instruments Inc. Seiko should know: It is one the largest employers in this town of about 17, residents. Part of the large factory building houses Morioka, its lightning-fast automated assembly lines producing quartz watches the technology on which Seiko has built its prosperity and which continues to develop. Founded in as a watch and clock shop in central Tokyo, it now is called the Seiko Holdings Corporation, with scores of companies and hundreds of products, most related to timepiece technology. Then it decided to focus on inexpensive quartz models and stopped making mechanical timepieces entirely from to , the period that the industry still calls the Quartz Crisis, resuming production only when mechanical watches began to regain public acclaim for their craftsmanship and style. As its output grew, Seiko established the Shizukuishi workshop in , and the Grand Seiko line — its mechanical watches, Spring Drive models and quartz collections — were rolled out internationally in
The first watches produced under the Seiko brand appeared in In , Seiko introduced the Astron , the world's first production quartz watch ; when it was introduced, it cost the same as a medium-sized car. Seiko later went on to introduce the first quartz chronograph. In the late s, Seiko produced the first automatic quartz that combined the self-energizing attributes of an automatic watch with quartz accuracy.
We all love Seiko as they provide us with affordable mechanical watches that can stand the test of time. They have been producing and manufacturing watches for more than a century and they are pretty good at it. Throughout the last couple of decades, they have released a plethora of successful watch models and designs and has steadily gained a wide global audience year by year.